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AI-powered brand monitoring

Track What's Being Said About Your Brand, All in One Place

Collect brand conversations from social media, the web, and business reviews in one dashboard, separate the ones relevant to your brand, and review the results with AI-assisted analysis.

Log In Explore Features
  • Multi-brand / multi-organization management
  • Quota-aware, controlled monitoring cycles
  • Role-based access and audit logging
  • X Keyword and account tracking
  • Instagram Accounts, hashtags, comments
  • YouTube Video and channel tracking
  • Web RSS and source pool
  • Facebook Coming soon Connected Page scope
  • TikTok Keyword and hashtag search
  • LinkedIn Posts and comments
  • Google Business On request Business details, reviews
Platforms

Supported Monitoring Sources

Choose the sources that fit your brand and manage each method separately.

  • X

    Keyword and conversation tracking.

  • Instagram

    Mention, comment, and supported hashtag tracking.

  • YouTube

    Keyword, channel, and comment tracking.

  • Web

    Web monitoring via Google Alerts/RSS, shared web source discovery, and optional paid external search.

  • Coming soon

    Facebook

    Tracking only within the Facebook Page you connect. No general Facebook keyword search.

  • TikTok

    Keyword and hashtag video searches; date-range support varies by method.

  • LinkedIn

    Keyword and hashtag text searches, account posts, and comments on posts you choose.

  • On request

    Google Business

    Live business details on request (Places) and, as a separate method, customer review tracking. Live details are not archived.

Monitoring scope, access requirements, and date support vary by platform and method. Data scope and limitations

Features

End-to-End Brand Monitoring

Collection, analysis, and notification work together in a single flow.

Social Media Monitoring

Regular, controlled monitoring cycles on supported platforms.

Keyword Tracking

Track brand, product, or campaign names across platforms.

AI Analysis

Eligible content is evaluated with AI, within quota and analysis rules.

Sentiment Analysis

See the positive / negative / neutral tendency of content.

Relevance Score

Surface content that is genuinely relevant to your brand.

Multi-Brand Management

Manage multiple companies under one organization.

Web Monitoring

Track web results from Google Alerts/RSS and the shared source pool in the same dashboard.

Notifications

Get alerts for important content based on the rules you define.

Central Dashboard

The status and results of every platform in one screen.

AI

See Not Just What Was Said, But What It Means

Panalora evaluates collected content with AI, within quota and analysis rules — surfacing what is relevant and meaningful to your brand, separated from the noise.

  • Sentiment analysis — determines whether content is positive, negative, or neutral.
  • Relevance score — automatically deprioritizes results unrelated to your brand.
  • Summary extraction — condenses long content into short summaries you can review quickly.
  • Brand context — analysis is enriched with context specific to your brand.
For agencies and organizations

Manage All Your Brands From One Dashboard

Define multiple companies/brands under one organization, and manage user roles and company access centrally.

  • Unlimited companies/brands within one organization
  • Per-user company access and role assignment
  • Organization admin / company admin / viewer roles
  • A centralized monitoring overview across every platform's status
How It Works

Set Up in Four Steps

1

Add Your Company

Define your brand or company within your organization.

2

Choose Your Sources

Select the keywords, accounts, and sources to monitor.

3

Let Panalora Run

Sources are checked at regular, quota-aware intervals.

4

Review the Results

Review AI analyses and results in a single dashboard.

Monitoring Operations

What's Being Monitored, When It Last Ran, Which Source Needs Attention — In One Screen

Panalora is not a data dump. It clearly shows every platform's health status, its last run time, and anything that needs attention.

Last Run Time

See when each platform was last checked successfully.

Status Transparency

Healthy, needs-attention, or externally-restricted states are shown honestly.

Never Miss Key Developments

The notification rules you define deliver the content that matters most.

Resources

Useful Resources

Brand Monitoring

Track where, when, and how your brand is mentioned across X, Instagram, YouTube, and the web, and see AI-powered relevance and sentiment analysis in one dashboard.

Competitive Analysis

See how Panalora's Competitive Intelligence module compares your brand's visibility and sentiment against your competitors — Share of Voice, sentiment, and more.

Data Scope and Limitations

Real information about the platforms Panalora supports, its monitoring methods, access requirements, monitoring delays, and limited features.

Media Tracking

See how Panalora tracks your brand across news sites, web sources, and social media in one dashboard, and what its real coverage is.

Social Media Analysis

See how Panalora's AI-powered analysis layer evaluates social media content for relevance and sentiment, and how it compares against competitors.

What's Being Said About Your Brand?

Find out with Panalora.

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